Notes from LWC July’s event with publisher, Donna Condon

We asked Piatkus editor, Donna Condon what she’s looking to commission in 2012 and beyond and her answer revealed some well-known genres as well as a few less common ones.

She’s looking for genre fiction across most genre including:
historical fiction, women’s fiction, romance, para romance and urban fantasy.

She’s not looking for literary fiction or children’s books and advises authors pitching to avoid unnecessary rejections by always checking what your target agent represents before firing off a pitch to them.

She’s always on the hunt for good UK authors as understandably, they are here on the ground for publicity. That’s not to say that she doesn’t commission overseas authors, you’d just need to state your case for why she should and how you would promote your book.

Books that are doing well include:
* Romance – since the advent of ebooks – fiction with romance at its core.
* Series -they are also performing well as readers like to invest in characters, they read prolifically and want the next story fast.
* Erotic fiction is also selling well (even apart from the obvious Fifty Shades)

Donna sees a huge movement towards ebook sales which she says is a definite cannablisation of existing print readers and not new readers.

She’s very excited to have a Digital First list where new authors benefit from testing the market – first being published in ebook form only and building up a following there before they are put into print. She feels that this approach allows publishers to take on first-time authors who may have been thought too small sales wise to go straight into print.

Of course pre ebook they simply wouldn’t have been published so we at London Writers’ Club are loving this trend.

Keep on writing over the summer.
See you for our next live gig in September.

If you’d like to join the club – for free entry to all events and videos of all events (for out of towners), its just a pound to join. Click here and join us.

Jacq and Kirsty

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