‘Informative, insightful and fun. I would recommend any aspiring writer to pop along’  Mark Morris, Speechwriter for NATO Secretary General.

It’s all about the concept!

When: August 23, 6.30-8.30pm (speakers on at 6.45pm, following by Q and A and networking)

Who: agent, Jacq Burns and publisher, Kate Adams, will discuss what makes a brilliant concept – and just why it’s so important.

It’s all about the concept and the hook!


How many times have you heard that from agents?  It’s all very well but what does it mean and how does one get one?


No matter how many times this is discussed, authors still struggle with it. It’s not easy but it can be worked on. You have to know exactly what your story is about, and whose story it is – harder than you might think – and then know how to use what you have, or create hooks you can plant within your book.


To find out how to nail your concept, join our final LWC Live event for the summer with

Jacq Burns, author of Write a Bestseller and London Writers’ Club co-founder, and Kate Adams, consultant publisher for Octopus Books.


Kate Adams has been responsible for publishing many bestselling TV tie-in books. She has broad interests including food, health and wellbeing and just about anything to do with coping with modern living. She is also the author of cookbooks including, Magic Soup.


Jacq Burns mentors debut and established novelists and non-fiction writers to find their concept. When researching for her own book, she interviewed over a hundred publishing people including PR, marketing, editors and agents, in a quest to define what it takes to make a book a bestseller. The word concept came up every time.


At London Writers’ Club Live, July 19 we will define concept once and for all as well as discuss the all essential backstory and platform needed by novelists and non-fiction writers alike.


PLUS Bookswap and word weigh-in.


We will kick off the evening with a book swap. So please bring along a book that you thought particularly strongly about, one way or the other. Write on a sticky note, why you are contributing that book to the swap. What can the writer who picks it up expect learn from it? It could be a book that has a great concept or ‘How not to do’ a particular aspect of writing.


We will also bring the LWC word weigh-in book. And we will be asking you to pledge in writing what you will achieve during the summer, and be ready to report back on in September.


You are welcome to bring a drink to sup on while meeting Kate Adams, Jacq Burns and Kirsty Mclachlan while book swapping, pledging and getting to grips with your concept.




Where: The Cube, Studio 5,  155 Commercial Street,  London E1 6BJ (nearest station is Shoreditch High Street)

Book your place by choosing from two tickets options:

1/ £20 silver ticket – includes a copy of Write a Bestseller by Jacq Burns, LWC Director


1/ £15 standard ticket.

If you join the club your ticket is free and you receive a free recording of the events;

Check out our LWC Membership offer

Our blog has fascinating Q and A’s with the speakers – and write ups from previous events.

2016 Events

August: LWC will be on the beach this month

September 20: literary agent, Rachel Mills.

October 18: literary agent, Norah Perkins of Curtis Brown

November 22: literary agent, Laura Longrigg of MBA Literary Agents